We believe a leader’s job is
to create a brighter future.

In moments of significant change, you can choose business as usual...
or you can choose to Lead Brighter.

When you choose to Lead Brighter, you imagine a brighter future — a future filled with more shared prosperity, equality, connection, beauty, and joy — and then take the steps to make it real.

Bringing a brighter future to life sparks new opportunities to elevate the performance of your company or organization. You’ll generate greater business results and make a measurable impact on the quality of people’s lives.

The Lead Brighter Way

Lead Brighter is a Leadership System™ designed to accelerate you and your team forward on your path to a brighter future by supercharging your ability to achieve transformational results and impact.

The Elements of Lead Brighter

Lead Brighter consists of five steps and practices centered on a bold goal, along with skills and mindsets that help you work and behave differently to accomplish things you’ve never done before.

Step 1: Define your bold goal

Declare the brighter future you want to create and tell your story to motivate others to support you in your efforts.

Step 2: Develop your plan

Design an actionable roadmap outlining the critical steps you’ll take — and the programs, people, and investments needed — to reach your bold goal.

Step 3: Inspire your team to act

Unite, embolden, and motivate the right people to act by giving them meaningful ways to participate in achieving the bold goal.

Step 4: Make fast progress

Proactively work through obstacles and opportunities and generate solutions that keep you moving quickly to meet your milestones and accelerate momentum toward your bold goal.

Step 5: Learn and adjust as you go

Carve out dedicated time regularly to pause, zoom out, look forward, and adjust your plan to ensure you achieve upcoming milestones on the way to your bold goal.

Skills & Mindsets

Embedded in every step are practices, skills, and mindsets that help you work differently to accomplish things you’ve never done before.

Leaders who Lead Brighter have:

Ensured a future at scale, with a plan in place to double revenue

Without systems to manage rapid growth at scale, the CEO of a high-growth U.S. retailer chose to Lead Brighter, articulating his vision for managing the complexities of exponential growth and tackling big, cross-company initiatives to accelerate them to reach their goals.

Delivered record growth, establishing a new standard for healthcare

With U.S. healthcare in crisis, the CEO of a Fortune 50 company used his platform to transform our system, spurring new products and services that resulted in record growth and a new standard in healthcare.

Innovated manufacturing for a more sustainable future

Choosing to Lead Brighter, the CEO
of an upstart retailer shifted consumer behavior and massively reduced waste. They’re now working to develop a portfolio of zero-waste products to attract new customers and increase revenue.

Improved stock price and human connection

The CEO of one of the world’s largest hospitality companies identified an opportunity to address social isolation, imagining new ways to create greater human connection at every consumer touchpoint. As a result, they dramatically improved the stock price and positively impacted the lives of millions of customers.

We needed a partner to help us drive business growth and cultural renewal. Tournesol was that partner, helping us effectively double our business in 18 months. I’m deeply grateful for their support.”
— President,
Fortune 100 Entertainment Company
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